Press

Press Highlights

2013

“You know yoga has arrived when yoga teachers are up at the mic giving a TED talk. Bay Area’s very own yoga teacher-rapper-extraordinaire MC Yogi took the stage at Madrone Studios in the Mission to address a room full of movers, thinkers, and shakers as part of an event called TED X City 2.0.” – SF Bay Guardian

“Some musicians are creating their own new genres within the fitness market niche. Nicholas Giacomini, aka MC Yogi, is a Point Reyes, Calif.-based hip-hop musician and yoga-studio owner who loved practicing yoga to songs that had a rap vibe, but felt most rap songs contained lyrics that didn’t connect with the lessons of yoga.” – Wall Street Journal

2012

“MC Yogi is changing the face of devotional music in America.” -NPR

MC Yogi’s Pilgrimage goes to One! – Global Grind

MC Yogi feature in Los Angeles Times

“Perhaps no performer embodied the Wanderlust ethos more than MC Yogi, a San Franciscan who practiced yoga in Adidas shell toes, which didn’t stop him from putting his leg over his shoulder. He beatboxed over the om chant, and with the help of some stilt-walkers, led a parade from an arm-balancing class on Sunday to the stage underneath the gondolas, where he did a yogacentric hip-hop show.” – New York Times 

“Pilgrimage shows Giacomini to be a crucial cog in the beautiful musical movement arising alongside the exponential spread of yoga in the West.” Read full review in Elephant Journal

Read MC Yogi’s tribute to Mahatma Gandhi on Huffington Post

A Conversation with Independent Hip Hop Pioneer MC Yogi – Examiner

“MC Yogi’s lyrical proclamations are uber conscious, focusing on deities, breath, meditation and God, some are explicitly positive. Some are explicitly positive and rigid hip-hop fans may be thrown off by the heady brew Giacomini cooks up, but he is the real deal.”

YOGANONYMOUS

“[What is your prime directive?] – Similar to Star Trek, we are in need of an underlying ethos or guiding principal. Mine is simply knowing that everyone is going to die. What is the best way to maximize this day, how can I give the most love and in the process challenge and surprise myself?”

PMc Magazine

“[How has your Hindu background inspired your music? And your background in yoga?] – I’ve always felt attracted to Eastern Philosophy. Hinduism and Buddhism in particular, but also Sufism, Judaism, Orthodox Christianity and so on. In my experience they’re all referring to the same essential Truth. The One Light that encompasses everything. Yoga for me has helped to reveal and deepen my own personal experience of it without the middle men and all the dogma.”

Joonbug

“I asked myself what do all these yogis raising money and charities have in common? I realized they were giving something incredibly important above and beyond money. They give themselves, their time, their energy and above all their Love. That’s when the words started to pour out, Love is the answer Love is the Key Love is the glue between you and me.”

antiMusic

“MC Yogi draws from his life’s journey as a high school dropout, graffiti artist who reemerged as a student of Hindu philosophy, a revered yoga teacher, an icon for the alternative lifestyle movement to offer a refreshing and inspirational sound.”

MP3.COM

2011

Feature and Home Practice Sequence in Yoga Journal

2010

Read about MC Yogi’s support of Yoga Aid through new song and video Give Love on Huffington Post

2009

2008

“Starbucks this week launched a national ad campaign that uses lyrics and music from California rapper MC Yogi. MC Yogi last year released a viral video entitled “Obama ’08 – Vote for Hope” which has garnered 350,115 views on YouTube as of press time. The new spot is entitled “Are You In?” and is from New York agency BBDO, part of the Omnicom holding company. It employs animation and asks viewers to volunteer to be part of President Barack Obama’s call for national service.”

Billboard

“The big surprise of the “ecstatic chant” evening was MC Yogi, my new favorite, hilariously fun kirtan-ist–think Beastie Boys meets Krishna Das…I know all those Buddha Bar albums and plenty of people from Madonna to Sting have merged pop and yoga, but MC Yogi (a.k.a. the adorable Nicholas Giacomini) is the first that I’ve seen merge kirtan and hip hop. And he’s got quite the posse as backup: Krishna Das, Jai Uttal, and Bhagavan Das. And last night Sharon Gannon chanted along with him. . .Even though this kid is from California, this new album feels like the ultimate fusion of yoga and NYC. It’s also surprisingly educational–he makes rapping about Hindu deities little learning opportunities as well something to awaken your inner Fly Girl.”

Yoga Journal

MC Yogi’s Vote for Hope Obama ’08 – Global Grind

“M.C. Yogi was an inspired choice as the soundtrack for this spot. The young yoga master/hip hop artist is best known for his campaign anthem “Vote for Hope” which sampled then-candidate Barack Obama’s riveting speech at the 2004 Democratic convention.But his route to Starbucks fame came via a more circuitous route. BBDO creative director David Carter happened to be at a yoga class in upstate New York when the yoga teacher played an M.C. Yogi song. He was instantly intrigued, he told me over a latte in a midtown Starbucks (of course) near the company’s Manhattan headquarters. The company’s creatives tracked down Yogi and asked him to compose a song specifically for this spot.Oprah will debut the spot today on her show.”

Fast Company

“MC Yogi is a phenomenon. The next big thing in sacred chant, he’s a rap artist with profound social awareness.”

LA Yoga Magazine

“In a culture filled with popular music that primarily revolves around relationships, partying and other superficial “fun”, it is rare to find a spiritually minded humanitarian creating music with a deeper message. MC Yogi is just such an artist and has been molded by the influence of Yoga, Indian culture, music and connection to it all.”

Examiner.com

“Last Tuesday, Yoga instructor/hip hopper/vocal Obama proponent MC Yogi (aka Nicholas Giocomini) brought his singular brand of Indian mythology-infused rap to the Jivamukti Yoga School in New York City for the CD release party of his first album, Elephant Power. The goal of Yogi’s composition is to bridge yoga and hip hop, and as dubious or downright incomprehensible as that aim may be, the MC delivers what’s likely the closest thing conceivable. And the release party was pretty ideal for the project: rooted in yoga-related themes, it was exuberant, vibrant, a little goofy, and generally unclassifiable—just like the album. . . Judging by the rapt participants—the smiling, vociferous crowd—the consensus seemed to be that Yogi’s music channeled the positivity of yoga into a celebratory musical expression. And the CD just might make an interesting gift to the yoga fiend in your life.”

Tree Hugger

“MC Yogi’s Elephant Power appears this summer with mesmerizing hip-hop electronica, takes on chants like “Ganesh is Fresh” and “Krishna Love” (both featuring Jai Uttal), as well as the hottest “Om Namah Shivaya” you could imagine.

Conscious Dancer

“After blowing away crowds at the Yoga Journal Conference, Cheb I Sabbah’s CD release party and Julia Butterfly Hills benefit, he’s back by popular demand, and bustin’ out a few new tracks from his upcoming album: Think Beastie Boys meets Ravi Shankar!”

⎯ Tribe

“We’ve now seen a number of hip-hop artists pair Western themes with Indian grooves. Yogi’s project flips that around: it’s classical yogic wisdom proffered over mostly Californian breaks. To the emcee’s credit, the result is thoughtful rather than dogmatic. And it’s genuinely catchy, too.”

Cnet

“MC Yogi is creating a new kind of positive hip-hop.”

mog

“Yoga instructor/studio owner/rapper/former graffiti artist Nicholas Giacomini is the visionary force behind “yoga hip hop.” Bringing together his twin loves for Indian music and mythology and infectious hip hop beats, MC Yogi creates an exciting new sound for a new generation of modern mystics, urban yogis, and conscious hip hoppers.

Accidental Yogist

“One of the brightest lights coming out of the North Bay music scene this year is local product Nick Giacomini, a.k.a. MC Yogi. His debut CD Elephant Power, produced by Giacomini his childhood friend Robin Livingston and Asian underground pioneer Sean Dinsmore, is receiving rave reviews

Pacific Sun

“Elephant Power” has crashed through sound barriers in the meditative yoga world like a hip-hop pachyderm!”

Marin Independant Journal

Yoga Music Art